Florence Market Tour

Join me for a tour of Florence’s famous Mercato Centrale (Central Market), a gourmet paradise where visitors, Florentine residents, and local chefs come together to shop for the freshest ingredients and regional specialty products. I’ll introduce you to my favorite shop owners, where we’ll sample artisanal creations and shop for high quality culinary souvenirs to take back home, all while learning what to look for to guarantee you’re getting the best quality products available.

Where do we go and what do we eat?

Here are some of the highlights you can expect:

• Start the morning like a Florentine with a classic Italian breakfast! Grab a pastry and chat about Italian coffee culture.

• Shop for culinary souvenirs for friends and family back home (or just for yourself!) or ingredients to cook with during your stay in Florence.

• Visit the best market stands for sampling cheeses, cured meats and other delicacies from all around the Italian peninsula.

• Sample local street food, a classic sandwich that’s been devoured by centuries of Florentine residents.

• Finish up with a sweet treat of gelato or cantucci (almond biscotti) with vin santo, depending on the season and your preferences.

Useful info

Please share any dietary restrictions or food allergies upon booking for best accommodation. Gluten-free, dairy-free and vegetarian options available. Please note: this tour is suitable for all ages, but guests must be of legal drinking age in Italy (18+) to be served alcohol. Italy is a very family-friendly country, and children of all ages are welcome. If possible, we recommend traveling with your youngest children in carriers or very compact strollers, for ease of getting about in shops and markets.

Typically the market tour is limited to eight people for ease of moving about and to guarantee a high-quality experience for all participants.

Should you be interested in a custom itinerary or larger group tour, don’t hesitate to ask!

Tour length: approximately three hours

Price: €89 per adult (18+), €69 for teens (12-17), €49 for children (4-11). Infants/toddlers under age four are free with a paying adult. Prices above are inclusive of all tastings and taxes, 1.5% booking platform fee added at checkout.

Copyright 2025 “Off Menu Tours” di Francesco Weber via P. Da Palestrina 18 50144 Firenze, Partita iva 06723860489